Know who actually owns what you're buying.
A hand-researched directory of who really owns the companies Canadians shop with — and, where we can confirm it, where their products are actually made. Brand names lie. Ownership doesn't.
A hand-researched directory of who really owns the companies Canadians shop with — and, where we can confirm it, where their products are actually made. Brand names lie. Ownership doesn't.
Search by name, website or category — groceries, apparel, telecom, banking and more.
Canadian-owned, US-owned, or neither — with the filing, deal or company statement we based it on.
Where a Canadian-owned option exists, we name it. Where one honestly doesn't, we say that too.
A "Truly Canadian" storefront can be owned by a US private equity firm. An "iconic Canadian brand" can have been owned by an American company for over a decade. Names, flags, and marketing copy tell you what a company wants you to believe. Corporate filings and acquisition records tell you who actually gets the money. We research the second kind of fact — and we say plainly when we're not sure yet.
Checks who owns a shop while you shop. Visit a retailer we've researched and a small badge tells you who owns it, without you having to look anything up. Found something we've got wrong? Report it from the badge in a couple of clicks.
Works in Firefox, in Chrome, and in Edge, Brave, Opera and Vivaldi, which all install from the Chrome Web Store button above.
It draws on the same research as the directory here, so nothing in the extension is information you can't already search on this site.